Immersive Audio Event: Forum by Audio Pro
About the 3D audio event
Audio Pro’s ‘Immersive Forum’ is a high-class event aimed at professionals from the fields of audio, media and event technology. It focuses on innovative technologies for immersive audio experiences and the importance of immersion in creating a truly engaging environment.
Over two days, the forum offers a variety of lectures, live demonstrations and hands-on workshops that provide participants with deep insights into the world of 3D sound and immersive audio formats such as Dolby Atmos, Auro 3D and others. Experts from the industry will share their knowledge and experience, while manufacturers and developers will present the latest products and solutions.
The event offers an ideal opportunity to learn about current trends, make new contacts and gather inspiration for the use of immersive technologies in various application areas – from cinemas to event venues and home cinema systems. Participants can look forward to expanding their expertise and learning practical skills that they can integrate directly into their projects.
What is VRTonung doing there?
From the matrix to mastery – a springboard for your career in the 3D universe!
Since August 2023, the brand new job profile of ‘immersive media designer’ has opened up unimagined opportunities for creative minds. In his inspiring talk, Martin Rieger from VRTonung will take you on a fascinating journey through his personal “3D Audio Matrix ’. He will show you how theoretical knowledge and practical applications can be combined to create a holistic approach that takes image and sound to a new level.
Martin dives deep into the world of immersive technologies and reveals the true magic of head and room tracking compared to traditional media. He debunks myths, sheds light on the various formats and shares valuable tips for successfully entering the immersive world. To top it all off, Martin gives exclusive insights into his coaching programme, which shows you how you can not only be creative but also lucrative in the exciting field of 3D audio.
Be inspired and open up new professional horizons!
For all who are interested:
Martin’s talk will take place on the first day of the event, the 8th of October between 10:00 – 19:00. The exact time will be announced here.
It’s a wrap
After my presentation, I took the audience on a journey through the fascinating world of immersive audio production, showcasing the career opportunities in this emerging field. Immersive audio has expanded far beyond music and film, opening up new and innovative applications. From 360-degree videos to virtual and augmented reality, and VR training in fields like medicine and research—the possibilities are vast. Even industries like journalism, tourism, wellness, and relaxation can greatly benefit from the integration of immersive audio elements.
A central idea I often emphasize is: “Which audio applications don’t work optimally in stereo?” This question itself sparks creative space and challenges us to connect technology with artistic innovation. The goal is to find a “sweet spot” where technological potential meets creative freedom. Importantly, 3D audio isn’t here to replace beloved stereo—it’s about creating a complementary relationship between both formats.
Simply “hanging speakers on the ceiling and waiting for customers to come” falls far short of a real strategy. It’s about thoughtfully integrating 3D audio and tailoring it precisely for different media formats.
With the introduction of the new training program, “Designer for Immersive Media”—which I was instrumental in developing—brand new opportunities are emerging. This not only fosters interest in this exciting technology but also creates professional opportunities in a young and dynamic field.