Art & Tech Talk #6 mit Martin Rieger: Beethoven trifft 3D-Audio
Art & Tech Talks – Talks about Music, Arts, Media and New Technologies
The Wavelab is the innovation lab and start-up center of the University of Music and Performing Arts Munich. We initiate and promote experiments and ventures at the interface of Music, Arts & Media with new technologies. We address students of artistic, cultural, creative and technology-oriented disciplines, young professionals from the cultural and creative industries as well as the cultural entrepreneurs of tomorrow.
We are convinced that the use of new technologies in art, culture and entertainment holds great potential for creative, innovative and disruptive business ideas that make our lives more diverse, exciting and beautiful. By new technologies, we mean the use of virtual and augmented reality, machine learning and AI, data sciences and IoT.
We promote the creative and entrepreneurial potential of actors in the cultural and creative industries – individually and target group specific, with a clear content focus on Music, Arts, Media, a versatile and resilient network into the cultural and entrepreneurship world as well as building a strong community of like-minded people.
We offer inspiring events and workshops on innovation, entrepreneurship and new technologies as well as an incubator program for aspiring founders in Music, Arts, Media & Tech.
What does VRTonung do?
Commercially available headphones lend themselves more than ever to experiencing this new audio technology from the comfort of your own home. But how can immersive listening be used for marketing purposes in an online campaign combined with video? The result is “Sounds of Germany” in 3D audio – in cooperation with the German National Tourist Board and Sennheiser.
Martin Rieger (VRTonung) is always looking for new ways to make 3D audio more tangible and tell new stories. Therefore, he traveled around the world for several XR productions and takes care of the post-production in his Moosach recording studio. After a few years in the VR world, he realized how important it is to look at projects holistically so that audio can reach its full potential and thus sees himself as a creative-technical interface.
Follow-up
I had a lot of fun using this format for 3D audio experimentally. So the audience could experience the difference between stereo and 3D live via Zoom. Thanks to my binaural dummy head microphone this is very easy.
In addition, very interesting suggestions came my way. Since spatial audio is often new territory for many listeners, I often start from scratch. This way I can learn even better how to explain the subject in a simple and clear way. In the long run, this will allow me to follow my vision of making immersive audio more tangible.
Thanks for tuning in and continued success to Wavelab. Art and Tech is for me the sweet spot where innovative projects can be created!
