Spatial Audio ASMR in 360° VR Video: with influencer NanouASMR

In the ever-expanding world of Autonomous Sensory Meridian Response (ASMR), content creators are constantly exploring new ways to elevate the experience for their audience.

One year ago, we took ASMR to the next level by creating something unique: a 360° ASMR video with spatial audio. Working alongside NanouASMR, we developed a project that combines visual and auditory immersion like never before on YouTube.

Why We Did It: Breaking New Ground in ASMR

ASMR videos have become extremely popular over the years, providing comfort, relaxation, and tingles to viewers across the globe.

However, we wanted to go beyond what traditional ASMR offers. Our goal was to enhance the experience by integrating spatial audio—a technology that simulates sound in a 3D space—paired with 360° video. Unlike typical binaural audio experiences, spatial audio allows viewers to feel as if the sound is coming from different directions, creating an even deeper sensory connection.

We realized that, despite the increasing number of ASMR videos on YouTube over the years, there was still room to push the boundaries of how ASMR is consumed. This project was designed to transform how viewers interact with ASMR content, allowing them to look around and hear the sounds change based on their position in the video.

How We Did It: Combining Spatial Audio and 360° Video

In collaboration with NanouASMR, we created an immersive 360° ASMR experience using spatial audio. In this video, Nanou appears twice, in front and behind the viewer, adding a unique dual perspective. As you move your head, the audio changes based on where you’re looking, thanks to head-tracking technology.

This dynamic interaction allows viewers to not only see but also hear the difference as they explore the 360° space. We made sure this was accessible across devices—whether you’re watching on YouTube on your computer or a smart TV, the playback doesn’t begin shortly issue can be avoided by ensuring you’re using a device compatible with spatial audio.

TikTok Success: Reaching Millions with 3D Audio

In addition to this groundbreaking YouTube project, we also took to TikTok, where we shared short videos explaining 3D audio and the microphones we used. These clips reached millions of views in just a few months, helping to spread awareness of spatial audio and its potential in ASMR. The popularity of these reels reinforced the power of immersive sound in transforming viewer experiences.

• https://www.tiktok.com/@nanouasmrofficial/video/7350303105860373793
• https://www.tiktok.com/@nanouasmrofficial/video/7361418341237443873

The Reactions: Viewer Feedback years ago

The reaction from our viewers was incredible. Many commented on how this was unlike any ASMR video they had seen before. Here’s a glimpse of what some of them had to say:

@N1klasius: “THIS IS SO COOL THAT YOU CAN MOVE AROUND WOW.”

@pinnball706: “This is such a clever idea and so unique compared to other ASMR videos as far as I’m aware. Well done Nanou!”

@Aurelius_77: “This is the best ASMR in the day.”

Many viewers mentioned how the videos worked seamlessly across different devices, adding to their enjoyment of the content. There were also comments about how spatial audio enhanced the relaxation and sensory experience, making it one of the most engaging ASMR experiences they had ever encountered.

Experience it for Yourself

You can watch the full video on YouTube and explore how spatial audio and 360° video transform traditional ASMR into an immersive sensory experience.

Additionally, Nanou and I have already collaborated on ASMR audio projects for brands like Audi. As a 3D Audio Expert, I’m available to assist with any future ASMR or spatial audio needs. If you want to learn more about how immersive audio can transform your content, feel free to reach out!